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Welcome Aboard, Oggi Swim and Gym Wear!

Express Marketing is thrilled to announce our newest client — Oggi Swim and Gym Wear. We love welcoming brands that are passionate about what they do, and Oggi Swim and Gym Wear is exactly that. With a bold range of swimwear and gym apparel designed for people who take their lifestyle seriously, Oggi is a brand with real energy — …

Why South Africans Should Think Twice Before Joining “Legacy Builders 2.0”

If you’ve seen “Legacy Builders 2.0” advertised on Tiktok, Facebook or WhatsApp — promising a “master reseller” website, tiered packages, and the freedom to sell your way up — it’s worth understanding exactly how the money moves before you pay a cent. Once you see the mechanics, it becomes clear the system isn’t designed to build wealth for the people …

Getting Your Facebook Page Right

The 6 “Must Do” things to get the best out of your Page. You’ve decided to run your business’s marketing yourself, and Facebook is where you’re starting. Good. Before we get into anything else in this series, let’s make sure the foundation is actually solid — because most Pages lose visitors in the first ten seconds simply because the basics …

Advertorials: When an Ad Wears an Editor’s Hat

Flip through a magazine, scroll a news site, or read a “sponsored” post on social media, and there’s a good chance you’ve bumped into an advertorial without quite registering it as one. That’s precisely the point — and precisely why advertorials have become one of the more contested formats in modern marketing. What Is an Advertorial? An advertorial is paid …