Welcome Aboard, Oggi Swim and Gym Wear!

Express Marketing is thrilled to announce our newest client — Oggi Swim and Gym Wear. We love welcoming brands that are passionate about what they do, and Oggi Swim and Gym Wear is exactly that. With a bold range of swimwear and gym apparel designed for people who take their lifestyle seriously, Oggi is a brand with real energy — …

Why Business Intelligence Is No Longer Optional for Growing Businesses

In today’s market, the companies winning aren’t necessarily the ones with the biggest budgets or the most staff. They’re the ones making better decisions, faster. That competitive edge almost always comes down to one thing: Business Intelligence. What Is Business Intelligence? Business Intelligence (BI) refers to the tools, processes, and strategies that organisations use to collect, analyse, and present data …

Got an Idea? Here’s How to Know If It’s Worth Pursuing

Every business starts the same way: with an idea and a nagging question underneath it — is this actually any good? It’s tempting to skip straight to the exciting parts. Naming the business. Designing a logo. Picturing the launch day. But before any of that, there’s a less glamorous step that separates businesses that survive from the ones that quietly …

Why South Africans Should Think Twice Before Joining “Legacy Builders 2.0”

If you’ve seen “Legacy Builders 2.0” advertised on Tiktok, Facebook or WhatsApp — promising a “master reseller” website, tiered packages, and the freedom to sell your way up — it’s worth understanding exactly how the money moves before you pay a cent. Once you see the mechanics, it becomes clear the system isn’t designed to build wealth for the people …

Getting Your Facebook Page Right

The 6 “Must Do” things to get the best out of your Page. You’ve decided to run your business’s marketing yourself, and Facebook is where you’re starting. Good. Before we get into anything else in this series, let’s make sure the foundation is actually solid — because most Pages lose visitors in the first ten seconds simply because the basics …