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Our Contract Solutions provide continuous Attraction Marketing services over a minimum three-month engagement. The Magnet product range is designed to maximise your market exposure while minimising the demands on your marketing and sales team. We take care of the hard work, so your team can just focus on turning qualified leads into customers.
Stop Renting Attention. Start Owning It: Introducing the Magnet Marketing Packages
Every business owner knows the feeling: you run a great ad, get a nice bump in calls or foot traffic, and then… it disappears. The campaign ends, the boost fades, and you’re back to square one, wondering where all that attention went.
The truth is, one-off ads were never built to last. They’re rented spotlights — bright for a moment, then gone. What actually builds a business is presence: showing up consistently, in the places your customers already spend their time, until your brand becomes familiar rather than forgettable.
That’s the thinking behind Magnet, Magnet Pulse, and Magnet Surge — a new set of always-on marketing packages from Express Marketing, published in partnership with The Cape Chronicle.
Not a Replacement — A Parallel Channel
If you already have a website or an active Facebook page, that’s great — this isn’t about tearing that down and starting over. Think of your existing platforms as the home base where your audience already lives. The Magnet packages work alongside that home base, pulling in new attention every single month rather than leaving it all to one channel.
The three tiers let you choose the frequency that matches your ambition:
- Magnet — a steady, always-on presence
- Magnet Pulse — double the visibility, at a 10% loyalty saving
- Magnet Surge — dominate your channels, at a 12.5% loyalty saving
What You Actually Get
Each package is built around five content types, published at a frequency that scales with your tier:
Magnet (1x)
- Advertorial — 2/month
- In-Content Banner — 4/month
- Sidebar Display — 1/month
- Footer Display — 1/month
- 10sec Reel — 1/month
Magnet Pulse (2x)
- Advertorial — 4/month
- In-Content Banner — 8/month
- Sidebar Display — 2/month
- Footer Display — 2/month
- 10sec Reel — 2/month
Magnet Surge (4x)
- Advertorial — 8/month
- In-Content Banner — 16/month
- Sidebar Display — 4/month
- Footer Display — 4/month
- 10sec Reel — 4/month
Here’s why each one earns its place:
- Advertorial — Article-style content that reads like editorial, not advertising. It builds trust and positions your business as a credible authority, because people engage with it the way they engage with a story, not a sales pitch.
- In-Content Banner — Placed right where readers are already paying attention, keeping your brand visible and driving consistent traffic.
- Sidebar Display — Passive, constant exposure on every page view. Think of it as a billboard quietly working in the background.
- Footer Display — One last touchpoint before a visitor leaves the page, reinforcing recall right at the end of their journey.
- 10sec Reel — Fast, scroll-stopping short-form video, built for social feeds where attention spans are short and competition is fierce.
Together, these five formats cover the full journey — from someone’s first glance to the moment they scroll away — so your brand keeps showing up instead of fading out.
What It Costs
All three tiers keep the pricing simple: a one-off setup fee, then a flat monthly fee for three months.
Magnet
- Setup Fee: R2,975.00
- Monthly Fee: R1,975.00
- 3-Month Contract Total: R5,925.00
- Total Investment: R8,900.00
Magnet Pulse
- Setup Fee: R2,975.00
- Monthly Fee: R3,555.00 (10% loyalty discount)
- 3-Month Contract Total: R10,665.00
- Total Investment: R13,640.00
Magnet Surge
- Setup Fee: R2,975.00
- Monthly Fee: R6,912.50 (12.5% loyalty discount)
- 3-Month Contract Total: R20,737.50
- Total Investment: R23,712.50
The higher tiers aren’t just “more of the same” — they come with a built-in loyalty discount, so doubling or quadrupling your output actually costs proportionally less per unit of content.
Getting Started
Once you choose the tier that fits your goals, the process starts immediately with your website build and your first month of content — so your always-on marketing presence is live and working within days, not weeks.
If you’re tired of watching your marketing results evaporate the moment a campaign ends, it might be time to stop renting attention and start building a magnet for it instead.
Magnet Marketing Packages are sold by Express Marketing
Advertorial Content published in The Cape Chronicle and others.