Your brand, inside two communities that already trust what they read.
We place your business inside the Cape Chronicle and What The Gravel — two editorial channels with engaged, niche audiences — and handle everything from the writing to the results.
2 Distinct editorial channels with dedicated audiences
3 Placement formats: sponsored content, display & lead gen
1 Point of contact for briefing, content and reporting
Most advertising shouts into the void. We embed your brand in content people are already choosing to read — history lovers, adventurers, and travellers who make purchase decisions based on what they discover along the way.
Two audiences. One brief from you.
Each channel has its own editorial identity and reader. You pick the audience that fits your brand — or reach both.
Adventure & Travel
What The Gravel
Stories from off the tarmac — remote routes, hidden dorps, and the places most maps skip. A community of explorers who plan trips, buy gear and seek out the unfamiliar.
- 4×4 & overlanding
- Guest farms
- Outdoor gear
- Scenic routes
- Rural accommodation
Heritage & History
The Cape Chronicle
Deep dives into the history of the Cape Colony — its people, places and stories. Readers who are curious, educated and deeply connected to the culture and geography of the Western Cape.
- Wine estates
- Heritage hotels
- Tour operators
- Historic towns
- Museums
Advertising packages
Pick your level of presence.
All packages are month-to-month. Pricing is illustrative — your rate card will be confirmed in your media pack.
- Display ad on one channel
- Branded listing page
- Monthly click report
- Sponsored editorial article
- Written in the channel’s voice
- Shared across social platforms
- 3-month banner placement
- Monthly performance report
Full Network
- Articles on both channels
- Banners across the network
- Lead gen landing page
- WhatsApp or booking CTA
- Monthly detailed report
How it works
Four steps from brief to results.
Step one
A short call or email brief — who you are, who you want to reach, and what you want people to do. That’s all we need to get started.
Step two
We produce the article, display creative, or landing page — in the editorial voice of the channel, so it lands as reading, not advertising.
Step three
Content goes live across the channel and its social platforms. Readers who are already interested in your category encounter your brand naturally.
Step four
A clean monthly report shows views, clicks, and enquiries. We adjust the next placement based on what worked.
Ready to be part of a story people choose to read?
Request a media pack or start a conversation — no obligation.